EvenBet Gaming 2024 trends highlight regulation and growth

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EvenBet Gaming, a top developer of online poker software, has released its 2024 E-book, highlighting key trends and challenges in the global iGaming industry, with regulatory issues and market competition identified as the standout challenges from the past year.

EvenBet Gaming’s latest research, involving over 350 professionals from sectors like marketing, technical development, and sales, reveals key industry trends and challenges. CEOs and stakeholders represented the largest group of respondents (31%).

For the second year, regulation and competition remained pressing concerns, with a notable increase in challenges tied to AI adoption. Recruitment issues also emerged, particularly as new jurisdictions demand localised market expertise.

Expansion into emerging markets was the top priority, highlighted by 53% of respondents, followed by technological advancements at 16%. Personalised customer experiences, product innovation, and AI technology were central to these advancements, with AI playing a pivotal role in Asian markets for content production, personalisation, customer support, and anti-fraud processes.

The report also identifies growing interest in virtual realities and the Metaverse among executives, though financial and infrastructure limitations hinder adoption. Social media’s importance in industry news consumption dropped from 31% in 2023 to 15% in 2024, while conference events and online outlets gained prominence. Marketing strategies varied by region, with social media dominating in Asia.

A shared consensus among employees and executives identified supportive teams as the key driver for attracting talent.

EvenBet’s 2024 E-book highlights its commitment to delivering valuable insights and enables operators and suppliers to stay ahead in the dynamic iGaming industry.

Dmitry Starostenkov, the CEO of EvenBet Gaming, mentioned:

This E-book is our most comprehensive to date, with over 350 in-person surveys allowing us to target the most relevant participants, which included industry professionals from a range of sectors. We also added industry experts’ points of view on the trends and problems mentioned, creating even more value for the reader.

Almost a third of this year’s respondents were CEOs or stakeholders, offering unparalleled insight from decades of industry experience. This all-encompassing analysis of iGaming trends reflects on a year of evolution and shifting demands and demonstrates EvenBet’s commitment to providing critical observations to supplement business decisions.