Microgaming, now known as Apricot Investments, is a pioneer and leader in the iGaming industry. It celebrates its 30th anniversary this year, marking three decades of groundbreaking innovation and evolution.
Since its establishment in 1994, Microgaming has been at the forefront of online casino gaming, earning a reputation for its cutting-edge technology, expansive game library, and commitment to responsible gaming. This milestone offers an opportunity to reflect on the company’s journey, achievements, and strategic plans for the future.
Founded on the Isle of Man, Microgaming’s early years laid the foundation for the online gaming industry. In 1994, the company launched what is widely regarded as the first true online casino software, revolutionizing how people experience gambling. This innovation opened the doors to a new era of gaming, where players could access their favorite casino games from the comfort of their homes. Over the years, Microgaming continued to push boundaries, introducing features and technologies that have become industry standards. To this day it’s still regarded as an industry giant, powering many platforms in this list of top trusted online casinos.
One of Microgaming’s standout achievements is its role in developing the first progressive jackpot network, which debuted in 1998. This network paved the way for life-changing wins, with its flagship game, Mega Moolah, earning the nickname “The Millionaire Maker.” To date, Mega Moolah has paid out billions of dollars in jackpots, solidifying Microgaming’s position as a leader in the industry. These accomplishments have underscored the company’s ability to innovate and adapt to changing market demands.
Microgaming’s success is not limited to its technological advancements. The company boasts an impressive portfolio of games, including hundreds of slots, table games, and live dealer options. These games are known for their high-quality graphics, engaging themes, and immersive gameplay. Popular titles like Immortal Romance, Thunderstruck II, and Jurassic Park have become staples in online casinos worldwide. Microgaming’s collaborations with major entertainment franchises have also allowed the company to create branded games that resonate with a broad audience.
Another key aspect of Microgaming’s legacy is its commitment to responsible gaming and corporate social responsibility. The company has actively supported initiatives that promote player safety and fairness in gaming. Through partnerships with organizations like GamCare and BeGambleAware, Microgaming has helped set industry standards for responsible gambling practices. Additionally, the company’s PlayItForward program has funded various charitable projects, ranging from education and health to environmental conservation.
As the industry evolved, so did Microgaming’s approach to business. In recent years, the company has undergone a strategic transformation to maintain its competitive edge. One of the most significant changes was the decision to divest its Quickfire distribution business to Games Global Limited in 2022. This move allowed Microgaming to refocus its efforts on developing exclusive games and enhancing its core operations. By streamlining its business model, Microgaming has positioned itself to better navigate the challenges and opportunities of a rapidly changing market.
The Microgaming platform can now be integrated with more than 30 different gaming operators, and over 135 international studios. This has helped cement the company as a leader in delivering comprehensive casino platform technology and software. The 30th anniversary changes aim to deliver ever more seamless and immersive gambling experiences. In this way, Apricot Investments hopes to play a salient role in the online gambling future, especially as more US states consider legalizing online gambling.
The company has developed an updated people-first philosophy, with its dynamic team blending seasoned expertise with fresh angles to craft its forward-looking approach. The changes are also reflected in Microgaming’s refreshed visual identity, meant to mirror its strategic pivot.
The aim is to transition from a casino games aggregator and development house into a leading brand, thanks to comprehensive integration with the broader Apricot platform. Furthermore, by removing any outdated brand assets, Microgaming is aligning everything into a uniform suite of branding elements to more clearly demonstrate consistency in its new focus.
The updated visual identity adopted in 2024 reflects Apricot’s continued focus on innovation, originality and excellent customer service. Its mission remains to provide scalable and robust casino platform solutions. Already powering some of the largest online casinos in the world, this modernized suite of design elements conveys a forward-looking approach to new industry opportunities.
Looking ahead, Microgaming remains committed to innovation and excellence. The company has announced plans to expand its game library further, incorporating advanced technologies like augmented reality (AR) and virtual reality (VR) to create more immersive experiences. These developments aim to attract a new generation of players while keeping existing audiences engaged. Moreover, Microgaming continues to explore partnerships and collaborations that will strengthen its position in the global market.
The 30th anniversary of Microgaming is not just a celebration of past achievements but also a testament to the company’s resilience and vision. Over three decades, Microgaming has navigated industry shifts, technological advancements, and changing consumer preferences to remain a leader in iGaming. As the company embarks on its next chapter, it aims to build on its legacy of innovation, responsibility, and excellence, shaping the future of online gaming for years to come.
Since its establishment in 1994, Microgaming has been at the forefront of online casino gaming, earning a reputation for its cutting-edge technology, expansive game library, and commitment to responsible gaming. This milestone offers an opportunity to reflect on the company’s journey, achievements, and strategic plans for the future.
Founded on the Isle of Man, Microgaming’s early years laid the foundation for the online gaming industry. In 1994, the company launched what is widely regarded as the first true online casino software, revolutionizing how people experience gambling. This innovation opened the doors to a new era of gaming, where players could access their favorite casino games from the comfort of their homes. Over the years, Microgaming continued to push boundaries, introducing features and technologies that have become industry standards. To this day it’s still regarded as an industry giant, powering many platforms in this list of top trusted online casinos.
One of Microgaming’s standout achievements is its role in developing the first progressive jackpot network, which debuted in 1998. This network paved the way for life-changing wins, with its flagship game, Mega Moolah, earning the nickname “The Millionaire Maker.” To date, Mega Moolah has paid out billions of dollars in jackpots, solidifying Microgaming’s position as a leader in the industry. These accomplishments have underscored the company’s ability to innovate and adapt to changing market demands.
Microgaming’s success is not limited to its technological advancements. The company boasts an impressive portfolio of games, including hundreds of slots, table games, and live dealer options. These games are known for their high-quality graphics, engaging themes, and immersive gameplay. Popular titles like Immortal Romance, Thunderstruck II, and Jurassic Park have become staples in online casinos worldwide. Microgaming’s collaborations with major entertainment franchises have also allowed the company to create branded games that resonate with a broad audience.
Another key aspect of Microgaming’s legacy is its commitment to responsible gaming and corporate social responsibility. The company has actively supported initiatives that promote player safety and fairness in gaming. Through partnerships with organizations like GamCare and BeGambleAware, Microgaming has helped set industry standards for responsible gambling practices. Additionally, the company’s PlayItForward program has funded various charitable projects, ranging from education and health to environmental conservation.
As the industry evolved, so did Microgaming’s approach to business. In recent years, the company has undergone a strategic transformation to maintain its competitive edge. One of the most significant changes was the decision to divest its Quickfire distribution business to Games Global Limited in 2022. This move allowed Microgaming to refocus its efforts on developing exclusive games and enhancing its core operations. By streamlining its business model, Microgaming has positioned itself to better navigate the challenges and opportunities of a rapidly changing market.
The Microgaming platform can now be integrated with more than 30 different gaming operators, and over 135 international studios. This has helped cement the company as a leader in delivering comprehensive casino platform technology and software. The 30th anniversary changes aim to deliver ever more seamless and immersive gambling experiences. In this way, Apricot Investments hopes to play a salient role in the online gambling future, especially as more US states consider legalizing online gambling.
The company has developed an updated people-first philosophy, with its dynamic team blending seasoned expertise with fresh angles to craft its forward-looking approach. The changes are also reflected in Microgaming’s refreshed visual identity, meant to mirror its strategic pivot.
The aim is to transition from a casino games aggregator and development house into a leading brand, thanks to comprehensive integration with the broader Apricot platform. Furthermore, by removing any outdated brand assets, Microgaming is aligning everything into a uniform suite of branding elements to more clearly demonstrate consistency in its new focus.
The updated visual identity adopted in 2024 reflects Apricot’s continued focus on innovation, originality and excellent customer service. Its mission remains to provide scalable and robust casino platform solutions. Already powering some of the largest online casinos in the world, this modernized suite of design elements conveys a forward-looking approach to new industry opportunities.
Looking ahead, Microgaming remains committed to innovation and excellence. The company has announced plans to expand its game library further, incorporating advanced technologies like augmented reality (AR) and virtual reality (VR) to create more immersive experiences. These developments aim to attract a new generation of players while keeping existing audiences engaged. Moreover, Microgaming continues to explore partnerships and collaborations that will strengthen its position in the global market.
The 30th anniversary of Microgaming is not just a celebration of past achievements but also a testament to the company’s resilience and vision. Over three decades, Microgaming has navigated industry shifts, technological advancements, and changing consumer preferences to remain a leader in iGaming. As the company embarks on its next chapter, it aims to build on its legacy of innovation, responsibility, and excellence, shaping the future of online gaming for years to come.
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