SOFTSWISS to launch the first Sportsbook Network Jackpot

[Wolf32]

SOFTSWISS introduces the first Sportsbook Network Jackpot. This is a progressive jackpot system designed to bring together multiple brands in an exclusive network campaign with a shared prize pool.

The Sportsbook Network Jackpot debuted with an initial prize pool of €35,000, which will continue to grow as more brands join. All SOFTSWISS Sportsbook customers, including customers on third-party platforms, are eligible to join the Network.

This progressive approach allows operators to offer players higher rewards without additional individual costs, while improving key metrics such as player engagement, retention and overall satisfaction. SOFTSWISS research on Network Jackpots, based on casino project data, shows that the Network Jackpot increases Average Turnover Per User (ATPU) by 27.91 percent.

There is no additional cost or effort for players to participate in the Network Jackpot – it offers fair competition and equal chances for everyone to win the top prize compared to branded jackpots from a single bookmaker.

The concept has already proven successful in the casino segment, where the last Prime Network Jackpot campaign launched with a prize pool of €1,000,000. The Sportsbook Network Jackpot aims to repeat this success by bringing the same innovative mechanics to the sports betting sector.

Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, commented:

SOFTSWISS has always been about innovation, which is why we were the first to introduce the Network Jackpot for bookmakers – a pioneering solution for the sports betting market. We launched this Network Jackpot with a relatively modest starting amount, but we are confident that the prize pool will grow as more customers join. Jackpots are underrepresented in the sports betting industry and a solution like Network Jackpot will undoubtedly attract significant attention from both customers and players.

Angelina Stasuk, Head of Business at SOFTSWISS Jackpot Aggregator, added:

SOFTSWISS Jackpot Aggregator is a versatile tool that offers tiered prizes, drops and the Prime Network Jackpot. Prime Network Jackpot has been our driving force throughout 2024, showing significant growth due to increased interest in this mechanic. We have seen remarkable adoption among casino customers in just one year and I look forward to similar growth in the sports betting segment.

As Sportsbook Network Jackpot evolves, SOFTSWISS expects participation and prize pools to grow rapidly. With this new solution, SOFTSWISS continues to lead the way in creating efficient and scalable engagement tools for the iGaming industry.

The SOFTSWISS team will be on hand to discuss partnerships at the first major iGaming event of 2025, ICE Barcelona, taking place January 20-22 at stand 2G42.